MicroStrategy's bitcoin treasury pivot (2020)
MicroStrategy, a business intelligence firm, bought $250 million of bitcoin in August 2020 and rebuilt itself as a bitcoin treasury company. Over five years it amassed hundreds of thousands of bitcoin, funded by convertible debt and equity, and built a shareholder base that values the company for its bitcoin holdings.
MicroStrategy shares soared as bitcoin rose, and the firm became the template for corporate crypto treasuries.
The 'bitcoin per share' growth strategy became standard play, with copycats across other assets and frequent equity issuance.
Evernorth borrows this playbook directly, marketing itself as an actively managed XRP treasury that aims to grow XRP per share over time. Its trading premium or discount to XRP holdings will be judged by the same standards investors applied to MicroStrategy.
