Toyota Prius launch (1997)
Toyota launched the first mass-produced hybrid car in Japan in 1997 and brought it to the United States in 2000. Toyota kept improving and scaling the technology while U.S. automakers focused on trucks and, later, battery-electric vehicles.
The Prius became a niche hit and a public symbol of fuel efficiency.
Toyota built decades of cost and supply-chain advantage. By 2026 it was the U.S. hybrid sales leader.
GM is entering hybrid SUVs years after Toyota, Honda and Ford reached scale, so its challenge is cost and execution, not concept.
