Phase Zero will certify 15 to 18 local performers as Cultural Business Enterprises
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Overview
Updated 1 hour agoGrand Rapids is paying local musicians like any other city vendor. The Phase Zero pilot will certify 15 to 18 musicians as Cultural Business Enterprises and contract with them for free public performances.
The change is structural. Musicians move from grant applications into the city's vendor system, gaining a formal business record and eligibility for city work. The pilot is the latest in a series of Grand Rapids programs that treat undercapitalized workers as small businesses rather than beneficiaries.
Why it matters
This pilot tests whether cities can treat musicians as contractable small businesses, giving them access to the same procurement and financing tools as other vendors.
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People Involved
Organizations Involved
City office that certifies small businesses and runs support programs including the MLBE bonding pilot and the Phase Zero musician certification.
Downtown development organization that launched the retail incubator program DRIP in 2025 to support micro-entrepreneurs.
Timeline
December 2020 September 2026
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Phase Zero musician pilot announced
Today PolicyCity certifies 15 to 18 musicians as Cultural Business Enterprises and pays them as vendors for free public performances.
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DGRI launches DRIP retail incubator
LaunchThree-year program capped at 20 micro-entrepreneurs, with a goal of graduating several into storefronts.
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Arts Marketplace launches at Studio Park
LaunchCollaborative retail space opened to support local artists and maker businesses.
Historical Context
3 moments from history that rhyme with this story — and how they unfolded.
WPA Federal Music Project (1935–1943)
The Federal Music Project, part of the Works Progress Administration, employed thousands of musicians during the Great Depression to perform public concerts. It put working musicians on the federal payroll at a time when private bookings had collapsed.
Restored income for thousands of musicians and brought free public concerts to cities nationwide.
Established a lasting model of direct public payment for music performance.
Shows a prior era when government paid musicians directly for public performance, though as employees rather than certified business vendors.
US minority business certification programs (1977–1978)
The Public Works Employment Act of 1977 created the 8(a) program, letting the federal government set aside contracts for certified minority-owned businesses. That certification structure gave firms a formal status that unlocked procurement set-asides.
Created the minority-owned business enterprise (MBE) and women-owned business enterprise (WBE) certification frameworks now common across US cities.
Provided the template Grand Rapids is extending to artists with its Cultural Business Enterprise certification.
Phase Zero borrows the vendor-certification structure these programs made standard, applying it to a new class of workers.
California Cottage Food Law (2013)
California legalized home-based food businesses, letting home cooks obtain licenses and sell their products as small businesses. The California Homemade Food Act formalized informal culinary work into a recognized business category.
Thousands of home cooks became licensed food businesses in the first several years.
Expanded access to business legitimacy for informal craft and food producers across the state.
Illustrates how creating a formal certification category can turn informal creative labor into recognized, contractable small businesses.
