Click It or Ticket campaign (1993)
NHTSA launched the high-visibility seat belt enforcement campaign. Police increased patrols and issued citations, often with publicized checkpoints, to boost belt use.
National seat belt usage rose from about 68% in 1993 to over 80% by 2000.
The model of high-visibility enforcement became standard for traffic safety agencies nationwide.
The Grand Rapids grant follows the same enforcement approach: targeted overtime patrols for seat belt violations, impaired driving, and speeding, aiming to change behavior through visible policing.
