Salesforce acquires Slack (2020)
Salesforce announced a $27.7 billion all-cash deal for Slack, the workplace messaging app, to fold one of the most widely used business software products into its customer-relationship platform. The price was a large premium for a product that overlapped with Microsoft Teams.
The deal closed in July 2021. Slack operates inside Salesforce, where it continues to face steady competitive pressure from Microsoft Teams.
Slack's growth slowed after the acquisition, a reminder that folding a popular standalone product into a platform can dull its momentum.
Like Guidewire buying hyperexponential, this is a platform vendor paying a premium to absorb a widely used standalone tool. The open question is whether the product accelerates inside the parent or slows down.
