AREA15 opens with Meow Wolf's Omega Mart (2020–2021)
AREA15 opened in February 2020 as a 40-acre immersive arts and entertainment district off the Las Vegas Strip. Its anchor, Meow Wolf's surreal supermarket installation Omega Mart, debuted a year later and became a viral draw.
The district drew steady crowds and established a model of pairing large art attractions with smaller food and drink tenants.
AREA15 has grown beyond its original anchors, adding sports, horror, and dining concepts.
Cosmic Pretzel is part of that same model — a themed food tenant riding on AREA15's anchor attractions to pull visitors.
