HelloFresh enters the US market (2012)
The German meal-kit company launched in the United States, building regional production and delivery infrastructure to serve large metros efficiently.
HelloFresh grew to dominate the US meal-kit market by using local production hubs to cut shipping costs.
Its success showed that prepared-meal subscription services scale by building physical infrastructure city by city, with local health inspections a routine gate.
CookUnity's move into Madison follows the same playbook: establish a physical foothold, pass local licensing, then serve the surrounding area.
