Hard Rock Cafe (1971)
Two Americans opened a burger and rock memorabilia cafe in London that grew into a global chain. The brand spread to dozens of countries over five decades.
The themed cafe became a destination for both food and its collection of rock memorabilia.
Showed that a distinctive theme could sustain a restaurant for decades, not just a few years.
Ford's Garage is betting its 1920s service-station theme and Ford branding will do the same in the casual dining market.
