Reef Technology's ghost kitchen expansion (2020-2022)
Reef Technology, a parking lot operator turned ghost kitchen company, expanded rapidly into cities across the US and Europe, setting up delivery-only kitchens in parking lots and other underused spaces.
Reef raised billions and signed deals with major restaurant brands.
The company later scaled back as demand for delivery-only kitchens cooled.
Shows how food companies expanding into new cities face regulatory hurdles like health licenses, and how expansion can stall.
