The 27 Club (1969-2011)
Jimi Hendrix died in 1970 at 27, Janis Joplin weeks later that year, Jim Morrison in 1971. Kurt Cobain in 1994 and Amy Winehouse in 2011 extended the pattern, turning 27 into a legend of fame cut short.
Each death triggered enormous public mourning and cemented the artists' iconic status.
The 27 Club became a pop-culture shorthand, reused across music, art and merchandise — now a coffee brand's name.
The shop's name leans on that musical mythology, giving the brand an identity before the first cup is poured.
