Shake Shack's rise from a Madison Square Park cart (2004-2010)
Danny Meyer's hot dog cart in Madison Square Park started serving in 2004. The lines grew so long that the cart became a permanent kiosk, then a chain.
The single Manhattan location proved demand for higher-quality fast food.
Shake Shack expanded to hundreds of locations across multiple countries.
A food brand that grows does so one address at a time, with each location clearing its own local requirements. Bagel Market's inspection at 168 William Street is that kind of step.
