Shake Shack's Madison Square Park start (2004)
Danny Meyer's Union Square Hospitality Group set up a hot dog cart in Madison Square Park in 2001, and by 2004 it became a permanent kiosk serving burgers and shakes. The stand drew long lines and grew into a global chain.
The cart became a permanent shack and a neighborhood destination.
Shake Shack expanded to hundreds of locations worldwide.
Madison Square Park sits blocks from 24 West 23rd Street. Liberty Bagels is also a local New York brand expanding within the city, following a similar path from a single operation into a chain.
