Neuhaus's pharmacy origins (1857)
Jean Neuhaus founded a pharmacy in Belgium where he coated medicine in chocolate to make it more palatable. The idea grew into one of the world's best-known luxury chocolate brands, famous for pralines.
The chocolate-coated medicines became the seed of a praline business.
Neuhaus became a global luxury chocolate brand still trading today.
Explains the heritage behind the company's current US café expansion at 189 Columbus Avenue.
