Salesforce acquires Tableau (2019)
Salesforce bought analytics firm Tableau for about $15.7 billion, embedding business intelligence directly into its customer relationship management platform.
Salesforce gained a native analytics layer, letting its customers query their own data without separate BI tools.
The deal set a pattern: data-rich platforms buy analytics engines rather than build them, making stored data answerable.
Newforma is running the same play in construction — buying an analytics engine to layer over 20 years of stored project data.
