Android's Apache 2.0 open-source strategy (2007-2008)
November 2007 - October 2008What Happened
Google released Android under an Apache 2.0 license, the same license now used for Gemma 4. At the time, Nokia's Symbian and Microsoft's Windows Mobile dominated mobile operating systems. Google gave Android away for free, betting that widespread adoption would drive usage of Google services. Hardware manufacturers like HTC and Samsung adopted it because the license imposed no restrictions on modification or commercial use.
Outcome
Android attracted manufacturers who could not afford to develop their own mobile OS, rapidly expanding the device ecosystem.
Android now runs on roughly 72% of the world's smartphones. Google's bet — that giving away the platform would capture the ecosystem — paid off decisively.
Why It's Relevant Today
Google is running the same playbook with Gemma 4: release under Apache 2.0, attract developers and hardware partners who need a capable, unrestricted AI foundation, and capture ecosystem dominance while competitors use more restrictive licenses.
