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Procede Software acquires RIMSS, merging truck and farm equipment dealer systems

Procede Software acquires RIMSS, merging truck and farm equipment dealer systems

Money Moves

Two family-built dealer management providers join under Rubicon-backed Procede, spanning truck, agriculture, and construction dealerships

Yesterday: Procede acquires RIMSS

Overview

Updated 1 hour ago

Procede Software, which runs the Excede dealer management system for commercial truck dealerships, acquired RIMSS, a San Antonio-based rival serving agriculture, construction, and transportation dealers. The deal, announced October 22, joins two family-run software companies built on Microsoft technology that each keep roughly 99% of their customers.

Financial terms were not disclosed. Procede serves more than 1,200 dealer rooftops and 25,000 daily users; RIMSS supports more than 200 dealer groups and 400 rooftops. Both platforms will keep operating, with the RIMSS team in San Antonio staying in place.

Why it matters

Truck and farm equipment dealers now buy their management software from a smaller pool of vendors as a private-equity-backed company absorbs another market leader.

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Key Indicators

1,200+
Procede dealer rooftops
Dealer locations running Excede across the US, Canada, and Australia.
200+
RIMSS dealer groups
Dealer groups RIMSS serves across North America, spanning 400 rooftops.
99%
Customer retention
Both companies report keeping roughly 99% of their customers over time.
25,000
Daily Excede users
Daily users of Procede's Excede platform.

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People Involved

Organizations Involved

Timeline

1983 October 2026

4 events Latest: Yesterday
Tap a bar to jump to that date
  1. Procede acquires RIMSS

    Latest Acquisition

    Procede announces acquisition of RIMSS. Terms not disclosed; both platforms continue operating.

  2. Rubicon invests in Procede

    Investment

    Rubicon Technology Partners makes a strategic majority investment in Procede Software.

  3. Procede Software founded

    Founding

    Procede launches, building the Excede dealer management platform for heavy-duty commercial vehicles.

  4. RIMSS founded in San Antonio

    Founding

    Tom Jarrett Sr. starts RIMSS, dealer software for agriculture, truck, and construction dealers.

Scenarios

1

Procede cross-sells truck and farm systems to both customer bases

Likely Resolves by Q2 2027

Discussed by: Procede leadership; company statement noting dealer groups that run trucks on Excede and have expanded into agriculture and construction

Procede's announcement highlights dealers who operate in multiple equipment markets as a key opportunity. The company could launch cross-selling initiatives and integrated offerings, growing RIMSS's agriculture and construction footprint while pulling those dealers onto Excede for their truck operations.

2

RIMSS platform sunset, customers migrate to Excede

Possible Resolves by End of 2027

Discussed by: Industry analysts watching DMS consolidation patterns

Both platforms will keep operating for now, but the pattern in dealer software consolidation is eventual platform rationalization. Procede may consolidate RIMSS customers onto Excede over time, offering migration paths to reduce the cost of maintaining two full product stacks.

3

Procede makes further acquisitions under Rubicon backing

Possible Resolves by Q2 2027

Discussed by: Dealer technology observers; pattern of private equity portfolio roll-ups

Kettler says Procede has 'moved faster than ever' since Rubicon's investment. The company could continue acquiring smaller DMS providers or adjacent software businesses to expand its footprint, following the playbook of private-equity-backed software consolidation seen in the auto dealer market.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

September 2014 - March 2015

Cox Automotive acquires Dealertrack (2014-2015)

Cox Automotive agreed to buy Dealertrack, a dealer management and software platform, for roughly $4 billion, folding it into a portfolio that included Kelley Blue Book and Autotrader.

Then

The deal consolidated automotive dealer software and data under one owner.

Now

It accelerated a wave of consolidation in dealer technology that continues today.

Why this matters now

Shows how dealer management software consolidates through large acquisitions rather than organic growth, the same dynamic behind Procede's purchase of RIMSS.

April - July 2022

Brookfield takes CDK Global private (2022)

Private equity firm Brookfield Business Partners acquired CDK Global, the largest automotive DMS provider, for about $6.9 billion, taking it private.

Then

CDK continued serving thousands of dealerships under private ownership.

Now

The deal showed private equity's appetite for dominating dealer software markets.

Why this matters now

Rubicon's backing of Procede mirrors Brookfield's CDK play: private equity buying a dealer software leader to consolidate the market.

Sources

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