Cox Automotive acquires Dealertrack (2014-2015)
Cox Automotive agreed to buy Dealertrack, a dealer management and software platform, for roughly $4 billion, folding it into a portfolio that included Kelley Blue Book and Autotrader.
The deal consolidated automotive dealer software and data under one owner.
It accelerated a wave of consolidation in dealer technology that continues today.
Shows how dealer management software consolidates through large acquisitions rather than organic growth, the same dynamic behind Procede's purchase of RIMSS.
