MongoDB Atlas (2016)
MongoDB turned its database into a hosted cloud service, then added search, mobile sync and other services on top. The move put the company in direct competition with cloud providers that had been its distribution channel.
Atlas gave MongoDB a recurring revenue stream and a way to reach developers who did not want to run their own clusters.
Atlas became the majority of MongoDB's revenue, shifting the company from a software license business to a cloud platform.
Redis is making the same move up the stack: from a component developers install to a managed runtime that owns more of the application.
