1994 FIFA World Cup in the United States
The U.S. hosted the World Cup for the first time, drawing record crowds and sparking a surge in soccer's popularity. Many bars across the country set up big screens and watch parties, creating a template for soccer-specific venues.
Soccer viewership jumped and a generation of American fans was introduced to the game.
The tournament laid the groundwork for Major League Soccer and a permanent soccer culture in the U.S., including dedicated soccer bars.
House of Futbol is betting on the same momentum, using the 2026 World Cup as a launchpad. Its opening mirrors the wave of soccer bars that emerged after 1994, just with a modern coffee-bar twist.
