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House of Futbol gets ABC license to open in Richmond's Diamond District

House of Futbol gets ABC license to open in Richmond's Diamond District

New Capabilities Richmond, VA local

New soccer-focused coffee bar clears regulatory hurdle for 1365 Overbrook Road

August 12th, 2026: Virginia ABC issues license to House of Futbol

Overview

Updated 1 hour ago

House of Futbol, a soccer-themed coffee bar planned for Richmond's Diamond District, received its Virginia ABC license on August 12, 2026. The approval clears the way for the business to open at 1365 Overbrook Road.

Owner Edward Florez wants to show every World Cup match, tapping into the city's growing soccer scene. A successful opening would give Richmond a dedicated venue for match watch parties.

Why it matters

Richmond gains a soccer-first bar as the sport's U.S. audience keeps growing.

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People Involved

Organizations Involved

Timeline

June 2026 August 2026

2 events Latest: August 12th, 2026 · 3 weeks ago
  1. Virginia ABC issues license to House of Futbol

    Latest Regulatory Approval

    The Virginia ABC grants a Restaurant Limited license for 1365 Overbrook Road, clearing the business to open.

  2. House of Futbol announces World Cup watch party plans

    Announcement

    Owner Edward Florez tells local media the bar will show every World Cup match, with coffee and finger food.

Historical Context

One moment from history that rhymes with this story — and how it unfolded.

June-July 1994

1994 FIFA World Cup in the United States

The U.S. hosted the World Cup for the first time, drawing record crowds and sparking a surge in soccer's popularity. Many bars across the country set up big screens and watch parties, creating a template for soccer-specific venues.

Then

Soccer viewership jumped and a generation of American fans was introduced to the game.

Now

The tournament laid the groundwork for Major League Soccer and a permanent soccer culture in the U.S., including dedicated soccer bars.

Why this matters now

House of Futbol is betting on the same momentum, using the 2026 World Cup as a launchpad. Its opening mirrors the wave of soccer bars that emerged after 1994, just with a modern coffee-bar twist.

Sources

(3)