Late-night cookie chain clears regulatory step for West 7th Street location
3 days ago: Saint Paul food license on recordNew here? Follow stories to track developments over time. Create a free account to get updates when stories you care about change.
Overview
Updated 2 hours agoInsomnia Cookies, the late-night cookie delivery chain, now has a Minnesota food handler license for its Saint Paul location at 241 7th Street West. The permit, issued by the state's agriculture department, authorizes the business to operate a retail food handler establishment.
The license is a required step for the store to open, adding a warm-cookie destination to a stretch known for bars and restaurants. It also extends the chain's Twin Cities footprint beyond its Minneapolis outpost, part of a nationwide expansion that has taken it from a college dorm room to more than 350 stores.
Why it matters
Saint Paul's West 7th corridor gets a late-night cookie spot, giving bar-goers and nearby residents a dessert option after most kitchens close.
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Timeline
2003 September 2026
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Saint Paul food license on record
Latest RegulatoryMinnesota Department of Agriculture lists a food handler license for Insomnia Cookies at 241 7th Street West.
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First store opens in Philadelphia
ExpansionThe first physical Insomnia Cookies store opens, establishing the late-night delivery model.
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Insomnia Cookies founded
FoundingSeth Berkowitz starts delivering cookies from his dorm room at the University of Pennsylvania.
Historical Context
2 moments from history that rhyme with this story — and how they unfolded.
Chipotle's First Store (1993)
Steve Ells opened a single burrito shop in Denver with $85,000 in family money. The store focused on a simple menu and fresh ingredients, and it quickly drew lines.
The store became profitable and attracted investors, allowing Ells to open more locations.
Chipotle grew to thousands of stores and defined a new category of fast-casual dining.
Shows how a single storefront can become the seed of a national chain, which parallels Insomnia's dorm-room start and its current expansion into new cities.
The Rise of Late-Night Delivery (1970s)
Domino's Pizza pivoted to a delivery-first model, promising '30 minutes or free' and targeting college and late-night audiences. It built a network of small stores designed for speed.
Domino's became the largest pizza delivery chain in the U.S. within a decade.
Delivery became a defining feature of fast food, paving the way for services like Insomnia Cookies to sell warm treats late into the night.
Insomnia Cookies follows the same playbook: small stores, late hours, and delivery focused on a young, urban clientele.
