Kogi BBQ scales from truck to stores (2008)
Kogi BBQ launched as a Korean-taco food truck in Los Angeles, using Twitter to announce stops to growing crowds.
The truck built a devoted following within months.
Kogi moved into fixed restaurants and helped start the gourmet food-truck movement.
It illustrates how a small food operation can turn a following into permanent locations — the path Senor Dogos is taking.
