Starbucks Evenings (2010)
Starbucks began testing beer and wine service at select locations in Seattle, aiming to extend evening business. The program expanded to hundreds of stores across the U.S. over the following years.
Starbucks offered beer and wine at participating stores in the evenings, alongside small plates.
The program showed that coffee chains could add alcohol service to extend evening business.
Cafecito on Park's beer and wine application follows a similar pattern of coffee shops adding alcohol service to broaden their menu and appeal.
