Mid-Market 'Twitter tax break' (2011-2019)
San Francisco erased the 1.5% payroll tax for companies moving into Mid-Market buildings. The late Mayor Ed Lee bet that filling vacant buildings with tech workers would revive the rundown corridor. Twitter, Zendesk, Uber, Square, and Dolby moved in, adding 10,000 jobs.
Vacant buildings filled, 4,000 housing units built nearby, historic structures like the Western Furniture Mart were reborn as Twitter's headquarters.
The street remained marred by crime, drugs, and vacant storefronts. The tax break expired in May 2019 with mixed results on the promised 'grand boulevard.'
The tax break seeded Mid-Market with tech tenants but failed to spawn a lasting cultural corridor. Warfield Commons opening with arts and media tenants is a test of whether the street's revival can finally happen on non-tech terms.
