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New liquor market licensed on Geary Boulevard in San Francisco

New liquor market licensed on Geary Boulevard in San Francisco

Rule Changes San Francisco, CA local

State ABC license secured for 6146 Geary Blvd, the former Hollywood Food Center site

4 days ago: State ABC license activated

Overview

Updated 8 hours ago

A new liquor market is licensed to operate at 6146 Geary Blvd in San Francisco. California's Alcoholic Beverage Control (ABC) activated a type 21 off-sale general license on September 11, and the city approved a business registration back in May. The permits clear the way for a store to sell beer, wine, and distilled spirits for off-site consumption.

The address previously held Hollywood Food Center, a neighborhood corner store in the Richmond District's Little Russia area. The new business, Hollywood Liquors Market, shares the "Hollywood" branding, suggesting a rebrand or continued ownership with a sharper liquor focus. No opening date has been announced, and the licenses alone don't guarantee the doors will open.

Why it matters

The new license marks fresh investment in a San Francisco retail stretch that has seen storefront closures, but it's a single small-business permit—not a signal of broader recovery.

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Key Indicators

2
Permits secured
City business registration (May 18) and ABC type 21 license (September 11).
Type 21
ABC license type
Off-sale general license allowing beer, wine, and spirits sales for off-site consumption.

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Organizations Involved

Timeline

May 2026 September 2026

2 events Latest: 4 days ago
  1. State ABC license activated

    Latest Licensing

    California ABC makes a type 21 off-sale general license active, allowing beer, wine, and spirits sales.

  2. Business registration filed with San Francisco

    Filing

    Hollywood Liquors Market registers with the city at 6146 Geary Blvd, the former Hollywood Food Center address.

Scenarios

1

Hollywood Liquors Market opens its doors

Likely Resolves by Mar 1, 2027

Discussed by: Local Richmond District residents and SF small-business watchers

With both city and state approvals secured, the store opens within months. The type 21 license remains active and shelves are stocked. Yelp listings and local press confirm a public opening.

2

Opening delayed as permits face last-minute issues

Possible Resolves by Jun 1, 2027

Discussed by: SF retail observers noting slow city permitting

The licenses are secured but the store needs additional approvals—signage, zoning, building inspection—or the owners hit financing or supply-chain snags. The storefront stays shuttered past the holiday season.

3

License transferred or sold before opening

Unlikely Resolves by Jun 1, 2027

Discussed by: California ABC license brokers tracking transfer activity

Type 21 licenses have resale value in California. If the owners can't open or decide to sell, the license could be transferred to a different address or buyer. The ABC processes transfers through a public application, typically within 90 days.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

December 1933

Repeal of Prohibition (1933)

The 21st Amendment ended 13 years of federal alcohol prohibition, returning regulation to states. California built its licensing system on this framework, and the ABC was created in 1955 to administer it.

Then

States established alcohol licensing regimes, creating the modern retail liquor store.

Now

California's type 21 license today governs off-sale liquor sales at thousands of stores statewide.

Why this matters now

Explains why a neighborhood market needs a state license at all: alcohol sales are tightly controlled by a system born out of Prohibition's repeal.

March 2020 - December 2022

San Francisco's retail closures (2020-2022)

The COVID-19 pandemic forced many small San Francisco retailers to close. The Richmond District lost corner stores and family-run markets as foot traffic collapsed and remote work emptied the city.

Then

Storefront vacancies rose along commercial corridors like Geary Boulevard.

Now

The city has seen a slow trickle of new openings as neighborhoods rebuild foot traffic.

Why this matters now

A new liquor market taking over a former corner store reflects the city's gradual retail recovery, one storefront at a time.

Sources

(2)