Nonalcoholic bar movement (2020s)
A wave of alcohol-free bars and nonalcoholic bottle shops opened across US cities during the 2020s, as consumers sought the social ritual of drinking without the alcohol. The category grew from a niche to a mainstream menu staple.
Major beverage brands launched nonalcoholic spirits, wines, and beers.
Nonalcoholic options became standard on many bar and restaurant menus.
Going Bananas is licensed as a snack and nonalcoholic beverage bar, placing it in this growing category.
