The Wing (2016)
The Wing opened its first location in New York's Flatiron district as a women's social club combining co-working space, a café, and events. It grew to more than a dozen locations before closing during the pandemic.
The Wing expanded rapidly and raised over $100 million in venture funding.
Its collapse showed the hybrid hospitality-community model can scale fast but struggle to stay profitable.
Keki Place uses a similar hybrid model — hospitality plus community programming — but on a single neighborhood scale.
