EU VAT e-commerce reform (2021)
The EU eliminated the €22 VAT exemption for small parcels and required VAT collection at the point of sale on all imports. Online marketplaces like Amazon, eBay, and Etsy were made responsible for collecting the tax.
Parcel prices rose slightly, but platforms absorbed collection and cross-border volumes kept growing.
It set the precedent that the EU would tighten small-parcel rules and made platforms, not sellers, the compliance point.
The 2026 reform adds customs duty and shifts responsibility onto the seller as 'importer,' removing the platform safety net that made the 2021 VAT change workable for small businesses.
