Chief Executive Officer, Apple
Appears in 10 stories
Stepped down as CEO on September 1, 2026; John Ternus succeeded him
Apple promised a smarter Siri in June 2024 and shipped it, in beta, on September 15, 2026. The assistant runs on Apple Foundation Models that Apple built with Google's Gemini, under a licensing deal the two companies reached in January 2026.
Updated Oct 23
Leading Apple's push to launch AI features in its largest overseas market
For nearly two years, Apple could not turn on its AI features in China. Chinese law bars foreign firms from running their own generative AI models, so Apple had to lean on local partners. Now it has trained its own model, and Beijing has signed off.
Updated Aug 14
Has not publicly confirmed the partnership
For almost two decades, the most advanced chips inside iPhones and Macs have been etched in Taiwan. On June 18, 2026, President Trump said Apple has agreed to design and build some of those chips with Intel, on U.S. soil.
Updated Jun 18
Serving as CEO through August 31, 2026
Apple has had exactly three chief executives in its 50-year history. On April 20, 2026, it named its fourth: John Ternus, the 51-year-old mechanical engineer who has led Apple's hardware engineering division since 2021 and spent 25 years at the company.
Updated May 31
Overseeing Apple's broadest product strategy shift in years
For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 (or $499 for students), the most affordable Mac laptop ever and the first Mac powered by an iPhone chip.
Updated May 30
Leading Apple since August 2011
Apple kicked off its 2026 hardware push on March 2, announcing the iPhone 17e and 12th-generation iPad. Both devices bring AI features to lower-priced products ahead of the March 4 multi-city events in New York, Shanghai, and London.
Updated May 29
Leading Apple's silicon and services strategy; announced record Q1 2026 results
Apple launched Creator Studio on January 28, 2026, for $12.99 monthly (about one-sixth Adobe Creative Cloud's price), bundling Final Cut Pro, Logic Pro, and Pixelmator Pro. The M5 Pro and M5 Max MacBook Pro arrived March 3, long anticipated after the base M5's October 2025 debut.
Updated May 23
Apple shifts satellite partner from Globalstar to Amazon
A SpaceX Falcon 9 lifted off from Cape Canaveral on Sunday morning carrying replacement satellites Globalstar needs to keep its mobile network alive. The same launch ticks off one of the conditions Amazon set before paying about $10.7 billion to buy the company.
Updated May 17
Became executive chairman on September 1, 2026, after stepping down as CEO; Apple continues to defend its App Store rules.
On December 11, 2025, the Ninth Circuit mostly backed the trial judge's contempt finding that Apple played games with the anti-steering injunction. But the court clipped parts of the punishment — the same pattern this case keeps producing: Apple complies in a way that protects the money, and Epic comes back yelling "that's not compliance."
Updated May 15
CEO amid active succession planning and executive churn
After more than a decade of executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems.
Updated May 10
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