Tim Cook

New Capabilities

Set to become executive chairman on September 1, 2026

Apple promised a smarter Siri in June 2024. It could not build one. On June 8, 2026, the company finally shipped the assistant, and the brain inside it belongs to Google.

Updated 2 hours ago

Money Moves

Serving as CEO through August 31, 2026

Apple has had exactly three chief executives in its 50-year history. On April 20, 2026, it named its fourth: John Ternus, the 51-year-old mechanical engineer who has led Apple's hardware engineering division since 2021 and spent 25 years at the company.

Updated May 31

New Capabilities

Overseeing Apple's broadest product strategy shift in years

For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 (or $499 for students), the most affordable Mac laptop ever and the first Mac powered by an iPhone chip.

Updated May 30

New Capabilities

Leading Apple since August 2011

Apple kicked off its 2026 hardware push on March 2, announcing the iPhone 17e and 12th-generation iPad. Both devices bring AI features to lower-priced products ahead of the March 4 multi-city events in New York, Shanghai, and London.

Updated May 29

New Capabilities

Leading Apple's silicon and services strategy; announced record Q1 2026 results

Apple launched Creator Studio on January 28, 2026, for $12.99 monthly (about one-sixth Adobe Creative Cloud's price), bundling Final Cut Pro, Logic Pro, and Pixelmator Pro. The M5 Pro and M5 Max MacBook Pro arrived March 3, long anticipated after the base M5's October 2025 debut.

Updated May 23

Money Moves

Apple shifts satellite partner from Globalstar to Amazon

A SpaceX Falcon 9 lifted off from Cape Canaveral on Sunday morning carrying replacement satellites Globalstar needs to keep its mobile network alive. The same launch ticks off one of the conditions Amazon set before paying about $10.7 billion to buy the company.

Updated May 17

Rule Changes

Leading Apple as it defends App Store control while reworking U.S. rules under court pressure

On December 11, 2025, the Ninth Circuit mostly backed the trial judge's contempt finding that Apple played games with the anti-steering injunction. But the court clipped parts of the punishment — the same pattern this case keeps producing: Apple complies in a way that protects the money, and Epic comes back yelling "that's not compliance."

Updated May 15

Money Moves

CEO amid active succession planning and executive churn

After more than a decade of executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems.

Updated May 10