Steve Jobs returns to Apple (1997)
July 1997 β January 2000What Happened
Apple bought NeXT for $429 million in 1997, bringing Steve Jobs back to the company he co-founded. Jobs became interim CEO, then permanent CEO in January 2000. He inherited a company 90 days from bankruptcy and reshaped it through ruthless product focusβkilling the Newton, slashing the product line to four models, and launching the iMac.
Outcome
Apple returned to profitability within a year. The iMac became the best-selling computer in America.
Jobs's product-first philosophy led to iPod, iTunes, iPhone, and iPadβtransforming Apple from a niche computer company into the world's most valuable.
Why It's Relevant Today
Ternus is the first Apple CEO since Jobs with a product engineering background rather than an operations one. Whether that matters depends on whether Apple's next era requires a new product vision or continued operational excellence.
