Amazon Web Services launch (2006)
Amazon had spent years building massive internal computing infrastructure for its retail business. In 2006 it began selling that infrastructure — storage and computing capacity — to outside customers as Amazon Web Services.
AWS became Amazon's profit engine, generating billions in revenue within a decade.
Amazon transformed from an online retailer into a platform company, and cloud computing became a core industry.
ICON is making the same shift: it built printers for its own homes, proved the technology, and now sells the Titan system to other builders. The question is whether robotic construction becomes the AWS of housing.
