Museum of Ice Cream (2016)
Maryellis Bunn and Manish Vora opened Museum of Ice Cream as a pop-up in New York City in 2016. It featured candy-colored rooms, a sprinkle pool, and oversized dessert installations. Tickets sold out and the brand expanded to San Francisco, Los Angeles, Miami, and Singapore.
The immersive, photographable format drew huge crowds and media attention, spawning imitators.
It helped define the immersive experience economy: ticket-based, visual attractions that fill temporary and vacant retail space.
Sloomoo follows the same playbook of colorful, hands-on, highly visual rooms with a strong brand, but operates permanent, year-round venues rather than pop-ups.
