Momofuku's pivot to retail products (2020)
As pandemic closures hit full-service dining, David Chang's Momofuku group pushed packaged goods and pantry products, including a line of chili oils and sauces, into retail and online sales.
The group leaned on packaged products as dining rooms stayed closed.
Retail goods became a durable revenue line for the company, separate from its restaurants.
Momofuku shows how a restaurant group under pressure can redirect capital toward a scalable product brand, the path The Gallows Group is choosing with Blackbird Doughnuts.
