The Applause GM rose (2002-2004)
Suntory and Australian firm Florigene engineered a white rose with the delphinidin gene cloned from pansies. The flower produced blue pigment but appeared mauve because rose petals are more acidic than pansy petals, degrading the pigment.
Applause was marketed in Japan from 2009, selling 10,000 stems in 2010 at 2,000 to 3,000 yen each.
It demonstrated that blue pigment alone is not enough to make a blue rose, setting up the co-pigment work that followed.
The gap between Applause's mauve and the 2026 violet-blue result shows exactly what the helper-molecule strategy achieves.
