Doesn't this create a monopoly?
Not a monopoly — both US and Mexican regulators cleared the deal without imposing conditions, and the avocado market still has a long list of rivals.
Why it matters: The combined company is clearly the largest player in North American avocado distribution, but market dominance and monopoly are different legal and economic categories.
- The US Hart-Scott-Rodino antitrust waiting period expired April 17 with no federal challenge — regulators reviewed it and stood down.
- Mexico's COFECE, which watches the packinghouse side of the supply chain closely, also approved unconditionally on May 22.
- Significant competitors remain: West Pak Avocado, Westfalia Fruit, Fresh Del Monte, Oppy, Camposol, and several regional distributors all move avocados in the US market.
- Mission's self-described market position is 'global leader' in Hass avocados, not the only supplier — the bulk of US supply still flows through Mexico via multiple channels.
- Critics of the deal — including some grower advocates — argue that even without monopoly status, collapsing the two largest buyers of Mexican avocados into one company gives that buyer outsized pricing power over growers, who have far fewer large-volume customers to sell to now.
