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The battle to put GLP-1 drugs on Medicare

The battle to put GLP-1 drugs on Medicare

Rule Changes
By Newzino Staff | |

How a 21-year-old statutory ban is being bypassed to unlock billion-dollar obesity treatments

December 31st, 2031: BALANCE Demonstration Ends

Overview

Medicare has been banned from covering weight loss drugs since 2003. CMS launched the BALANCE voluntary model in December 2025 to work around the law—negotiating $50-per-month access to Ozempic, Wegovy, and similar blockbusters for 10% of Medicare enrollees starting July 2026. The workaround: don't call it weight loss coverage, call it treatment for chronic disease with specific comorbidities. Manufacturer applications closed January 8, 2026, with negotiations continuing through February 28.

The stakes are enormous, but the landscape just shifted dramatically. While CMS pursues federal expansion, California, Pennsylvania, and Michigan cut adult Medicaid GLP-1 weight loss coverage on January 1, 2026 due to budget pressures. Congressional Budget Office estimates put full Medicare coverage at $35 billion through 2034, but these state retreats signal the fiscal anxiety driving policy. Meanwhile, Novo Nordisk launched the first oral GLP-1 weight loss pill on January 5, 2026, potentially changing cost dynamics and compliance rates that underpin CBO projections. The model's success now depends on whether manufacturers accept $245 pricing to access 40 million beneficiaries, and whether state and federal programs can sustain costs that already forced three major Medicaid programs to reverse course.

Key Indicators

40M
Medicare beneficiaries with obesity
Potential beneficiaries if coverage becomes universal
$35B
CBO 10-year cost estimate
Federal spending 2026-2034 for full Medicare coverage
$50
Patient monthly cost under BALANCE
Down from $1,000+ without insurance
10%
Medicare enrollees eligible initially
Restricted to specific BMI thresholds and comorbidities
3
States cutting Medicaid coverage
CA, PA, MI restricted adult weight loss coverage Jan 2026
Jan 5
First oral GLP-1 pill launched
Novo's Wegovy pill available at $149/month starting dose

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People Involved

Chiquita Brooks-LaSure
Chiquita Brooks-LaSure
Former CMS Administrator (2021-2025) (Oversaw Medicare drug price negotiation and BALANCE model development)

Organizations Involved

Centers for Medicare & Medicaid Services
Centers for Medicare & Medicaid Services
Federal Agency
Status: Administering BALANCE model to expand GLP-1 access

Federal agency managing $1 trillion annually covering Medicare, Medicaid, CHIP, and ACA marketplaces for 145 million Americans.

Eli Lilly and Company
Eli Lilly and Company
Pharmaceutical Company
Status: Negotiating partner in BALANCE model

Manufacturer of tirzepatide-based GLP-1s Mounjaro and Zepbound, which generated $24.8 billion in 2024.

Novo Nordisk
Novo Nordisk
Pharmaceutical Manufacturer
Status: Launched first oral GLP-1 weight loss pill; negotiating BALANCE participation

Manufacturer of semaglutide-based GLP-1s Ozempic and Wegovy, which generated over $11 billion in H1 2024.

American Medical Association
American Medical Association
Medical Professional Organization
Status: Recognized obesity as disease in 2013

Influential physician organization whose 2013 obesity classification enabled policy shift.

Congressional Budget Office
Congressional Budget Office
Federal Agency
Status: Scored Medicare obesity drug coverage at $35B over 10 years

Nonpartisan federal agency providing budget and economic analysis to Congress.

Obesity Medicine Association
Obesity Medicine Association
Medical Professional Organization
Status: Endorsed BALANCE model and advocates for barrier-free access

Professional organization representing physicians specializing in obesity medicine, advocating for evidence-based obesity treatment.

Alliance of Community Health Plans
Alliance of Community Health Plans
Insurance Industry Organization
Status: Cautiously supportive of BALANCE, seeking cost details

Trade association representing nonprofit, community-based health plans serving 25+ million Americans.

Timeline

  1. BALANCE Demonstration Ends

    Program Milestone

    Initial demonstration period concludes; CMS evaluates results for permanent coverage decision.

  2. Medicare BALANCE Full Launch

    Implementation

    Part D plans can offer GLP-1 coverage through BALANCE model nationwide.

  3. Medicare Bridge Demo Begins

    Implementation

    Short-term demonstration gives Medicare Part D beneficiaries $50/month GLP-1 access before full BALANCE launch.

  4. Medicaid BALANCE Launch

    Implementation

    State Medicaid programs can begin voluntary participation in GLP-1 coverage model.

  5. Manufacturer Negotiation Deadline

    Deadline

    CMS must complete negotiations and execute Participation Agreements with manufacturers who submitted applications by January 8. Manufacturers accepting terms become official BALANCE participants.

  6. Manufacturer Applications Due

    Deadline

    Eli Lilly and Novo Nordisk must submit BALANCE participation applications to CMS.

  7. BALANCE Applications and Notices of Intent Due

    Deadline

    Manufacturer applications, state Medicaid agency notices of intent, and Part D plan notices of intent submitted to CMS. Participation agreements to be negotiated through February 28, 2026.

  8. Novo Nordisk Launches Oral Wegovy Nationwide

    Market Development

    First oral GLP-1 weight loss pill becomes broadly available at US pharmacies including CVS and Costco. Starter dose priced at $149/month for self-pay patients. Pill demonstrated 16.6% mean weight loss in OASIS 4 trial, with one in three participants achieving 20%+ weight loss.

  9. Three States Cut Medicaid GLP-1 Weight Loss Coverage

    State Policy

    California, Pennsylvania, and Michigan eliminate adult Medicaid coverage for GLP-1s prescribed solely for weight loss, citing budget constraints. California removes Wegovy, Zepbound, and Saxenda from formulary for weight loss; coverage continues for diabetes indications. Children under 21 retain coverage under federal EPSDT protections.

  10. Obesity Medicine Association Endorses BALANCE Model

    Professional Response

    OMA releases position statement commending CMS and pharmaceutical partners for BALANCE model, calling it recognition of obesity as chronic disease requiring comprehensive medical treatment. Organization urges removal of preauthorization barriers and uniform prescribing access for physicians, NPs, and PAs.

  11. CMS Launches BALANCE Model

    Program Launch

    Voluntary demonstration program announced enabling GLP-1 access for 10% of Medicare enrollees with specific comorbidities starting mid-2026.

  12. FDA Approves First Oral GLP-1 for Weight Loss

    Regulatory

    FDA approves Novo Nordisk's Wegovy pill (once-daily oral semaglutide 25 mg), first oral GLP-1 receptor agonist for chronic weight management and cardiovascular risk reduction. Approval based on OASIS 4 trial showing 16.6% mean weight loss.

  13. Trump Announces Manufacturer Deals

    Negotiation

    Administration negotiates $245 pricing with Eli Lilly and Novo Nordisk, with $50 beneficiary copays for limited Medicare access.

  14. Trump Announces No Traditional Coverage

    Policy

    Administration declares Medicare and Medicaid will not cover anti-obesity drugs through standard benefit expansion.

  15. Trump Administration Begins

    Political

    Administration transition halts Biden's proposed rule reinterpretation approach.

  16. Biden Proposes Coverage Rule

    Regulatory

    CMS proposes reinterpreting statutory ban, classifying obesity drugs as chronic disease treatment to enable Medicare/Medicaid coverage for 7.4M Americans.

  17. CBO Projects $35B Cost

    Analysis

    Congressional Budget Office estimates Medicare obesity drug coverage would cost $35 billion 2026-2034, with minimal health savings offsetting.

  18. Zepbound Approved for Weight Management

    Regulatory

    FDA approves tirzepatide for obesity treatment; Eli Lilly captures market share from Novo Nordisk.

  19. Inflation Reduction Act Enacted

    Legislative

    Biden signs law giving Medicare drug price negotiation power for first time, capping insulin at $35/month and out-of-pocket costs at $2,000.

  20. FDA Approves Mounjaro

    Regulatory

    Eli Lilly's tirzepatide approved for diabetes; shows superior weight loss versus semaglutide.

  21. Wegovy Approved for Weight Management

    Regulatory

    FDA approves higher-dose semaglutide specifically for chronic weight management, legitimizing GLP-1 obesity treatment.

  22. FDA Approves Ozempic

    Regulatory

    Novo Nordisk's semaglutide approved for Type 2 diabetes; off-label weight loss use follows.

  23. AMA Classifies Obesity as Disease

    Medical

    American Medical Association votes 60-40 to recognize obesity as chronic disease with "multiple pathophysiological aspects," contradicting its own committee recommendation.

  24. Medicare Modernization Act Signed

    Legislative

    President Bush signs law creating Part D prescription drug benefit while explicitly banning coverage of weight loss drugs, treating obesity as cosmetic condition.

Scenarios

1

BALANCE Succeeds, Coverage Becomes Permanent Standard Benefit

Discussed by: Healthcare policy analysts at KFF, Georgetown Center on Health Insurance Reforms

If manufacturer participation is robust, beneficiary uptake reaches projections, and health outcomes demonstrate cost-effectiveness, Congress could pass legislation removing the 2003 statutory ban entirely. The demonstration's success would provide political cover for what CBO estimates as $35 billion in spending, reframed as chronic disease management rather than lifestyle intervention. This path mirrors hepatitis C coverage expansion in 2014, where initial spending spikes gave way to broader access. Requires sustained bipartisan support and manufacturers maintaining negotiated pricing as market competition increases.

2

Manufacturers Decline Participation, Model Collapses

Discussed by: Wall Street analysts covering Eli Lilly and Novo Nordisk, pharmaceutical industry trade groups

BALANCE is voluntary. If Eli Lilly and Novo Nordisk calculate that $245 pricing—75% below list price—cannibalizes more profitable commercial insurance and Part D diabetes coverage, they could refuse participation. Without manufacturer buy-in by the January 2026 deadline, the model dies. Both companies are already facing generic competition threats and pricing pressure from compounding pharmacies. Walking away preserves pricing power in commercial markets while accepting Medicare exclusion for obesity-only indications. Penn Wharton Budget Model warned that lack of price competition could more than double projected costs, giving manufacturers leverage.

3

Limited Success Creates Permanent Two-Tier Access

Discussed by: STAT News health policy reporters, American College of Gastroenterology

BALANCE launches but participation remains limited—some states join Medicaid component, others don't; some Part D plans participate, others stick to diabetes-only coverage. Eligible beneficiaries face geographic lottery and plan-switching complexity. The 10% eligibility threshold (high BMI plus specific comorbidities) becomes politically entrenched, creating permanent distinction between "deserving" obese patients with heart disease or diabetes versus those with obesity alone. This mirrors current state Medicaid patterns, where 16 states cover GLP-1s for obesity while others restrict access due to budget constraints. Demonstration continues through 2031 without resolution.

4

Costs Explode, Program Gets Terminated Early

Discussed by: Congressional Budget Office projections, deficit hawks in Congress

CBO's estimates assume just 14% uptake among eligible beneficiaries by 2034. If demand surges—driven by direct-to-consumer advertising and physician advocacy—spending could hit Penn Wharton's $140 billion projection instead of CBO's $35 billion. Early termination precedent exists: Trump administration halted Biden's proposed rule reinterpretation in April 2025. A Republican Congress facing budget pressure could kill BALANCE before the 2027 full Medicare launch, citing "unsustainable costs" and lack of long-term outcome data. The voluntary structure makes it easy to defund without overturning established benefit.

Historical Context

Hepatitis C Drug Coverage Expansion (2014)

2014-2015

What Happened

FDA approved Sovaldi, a $1,000-per-pill cure for hepatitis C. Medicare Part D spending on hepatitis C drugs exploded from $283 million in 2013 to $4.5 billion in 2014—a 16x increase overnight. Despite sticker shock, CMS expanded coverage because drugs actually cured a deadly communicable disease. State Medicaid programs faced budget crises but eventually provided access.

Outcome

Short Term

Initial budget panic and state rationing of treatments to sickest patients first.

Long Term

Universal Part D plan coverage by 2015; hepatitis C drugs became standard benefit despite costs.

Why It's Relevant Today

Shows Medicare can absorb massive drug spending increases when clinical benefit is clear—but hepatitis C cured patients, while GLP-1s require indefinite use.

Medicare Part D Creation (2003-2006)

2003-2006

What Happened

Medicare Modernization Act of 2003 created the Part D prescription drug benefit, Medicare's largest expansion since its 1965 founding. The law explicitly excluded coverage for weight loss, weight gain, cosmetic purposes, and fertility—reflecting 2003 attitudes that obesity was a lifestyle choice, not a disease. The exclusion was borrowed from Medicaid statute and embedded in Medicare's foundational prescription drug architecture.

Outcome

Short Term

Part D launched January 2006 with weight loss ban intact; no controversy at the time.

Long Term

Ban remained unquestioned for 18 years until GLP-1 efficacy and AMA disease classification created pressure.

Why It's Relevant Today

The statutory exclusion wasn't ideological—it reflected medical consensus circa 2003. Changing it requires either legislation or creative reinterpretation like BALANCE.

AIDS Drug Assistance Program (1987-1990)

1987-1990

What Happened

As HIV/AIDS epidemic overwhelmed patients with antiretroviral costs exceeding $10,000 annually, advocacy groups pushed federal government to create AIDS Drug Assistance Program (ADAP) in 1987, formalized in 1990 Ryan White CARE Act. Program provided federal funding specifically for HIV medications outside traditional insurance structures. Medicaid became largest payer for HIV treatment, covering 40%+ of people with HIV.

Outcome

Short Term

ADAP enabled access to lifesaving antiretrovirals for uninsured and underinsured patients.

Long Term

Created precedent for disease-specific federal drug assistance programs; HIV drugs eventually gained broad insurance coverage.

Why It's Relevant Today

Disease-specific programs can bypass traditional coverage restrictions when public health stakes are high—but BALANCE faces questions about whether obesity justifies similar treatment.

27 Sources: