Gmail's launch controversy (2004)
Google launched Gmail with one gigabyte of storage and ads matched to the content of emails. Privacy advocates and European regulators objected, and a German data protection agency called the service illegal.
Google defended the scanning as fully automated, with no humans reading messages. Gmail kept the advertising model.
The episode set a public baseline expectation that Google mines personal content, and prompted Google to repeatedly promise limits on how that content is used.
It established the line Google drew for years — inbox content is off-limits for targeting. The October 2026 exception moves that line.
