The Food and Drug Administration approved Implantica's RefluxStop device on August 20, clearing the way for the first new anti-reflux implant to enter the U.S. market since Johnson & Johnson's Linx. On September 29, the company kicked off its commercial launch at the American Foregut Society's annual meeting in Washington, drawing an over-capacity crowd of more than 120 surgeons and gastroenterologists. The launch venue was chosen to put the device in front of the specialists who decide which reflux patients get surgery.
RefluxStop treats gastroesophageal reflux disease, or GERD, which affects an estimated 78 million Americans. Unlike the traditional Nissen fundoplication that wraps the esophagus, the device holds the lower esophageal sphincter in position below the diaphragm. The company says this restores natural anatomy without encircling the esophagus, avoiding common side effects like difficulty swallowing and the inability to belch or vomit.
The launch pits Implantica against J&J's Linx, a magnetic ring device, in the U.S. market. J&J has withdrawn Linx from all markets outside the U.S., a move it described as commercial rather than safety-related. Implantica CEO Peter Forsell said he would not be surprised if J&J exits the U.S. market as well, which would leave RefluxStop as the main device-based alternative to traditional reflux surgery.