The Win~Dow receives alcohol license for West Adams location

Overview

Updated Sep 16

The Win~Dow, the Los Angeles burger chain known for the $4.50 cheeseburger, has secured the alcohol license its future West Adams location will need. California's alcohol control agency activated a type 47 permit for 3701 W Jefferson Boulevard on September 10.

A type 47 license allows a bona fide 80-seat restaurant to serve beer, wine, and distilled spirits on site.

The West Adams location is planned as the chain's first with a full bar, a shift from its usual burger-and-shake model. If opening holds to its fall target, residents get an affordable burger-and-cocktails option, and the chain gets a test of whether its value format can carry drinks.

Why it matters

West Adams residents gain an affordable burger-and-cocktails spot, while the chain tests its first full bar.

Monday: what changed in Los Angeles, CA

One short email a week with the openings, closings, permits and council votes we covered. Free. Unsubscribe in one click.

Questions about this story

Free account needed to ask — your question is kept and asked for you right after sign-up. Answers are public.

No questions yet — be the first to ask.

Key Indicators

Type 47 alcohol license granted

California ABC activated the on-sale general eating place license on September 10, 2026.

Seats planned at West Adams location

The 80-seat restaurant includes a patio garden, two fire pits, and ping-pong.

Existing Win~Dow locations

West Adams would be the chain's eighth store, per What Now LA's count.

Voices

Curated perspectives — historical figures and your fellow readers.

Organizations Involved

American Gonzo Food Corp

Restaurant Group

Parent company planning the West Adams opening

Parent company behind The Win~Dow, American Beauty steakhouse, and Pitfire Pizza.

California Department of Alcoholic Beverage Control

State licensing agency

Issued the type 47 license

State agency that grants and regulates all California alcohol licenses.

Timeline

2019 September 2026

2 events Latest: September 10th, 2026 · 2 months ago

September 2026
West Adams liquor license granted
Latest License

California ABC activates type 47 license, allowing beer, wine, and spirits once the restaurant opens.
September 10th, 2026
2019
Win~Dow founded in Los Angeles
Founding

Burger chain launches under American Gonzo Food Corp; exact founding date not public.
2019

Scenarios

Win~Dow opens West Adams burger spot with cocktails this fall

Likely Resolves by End of 2026

Discussed by: What Now LA; the company's own announcement materials

The type 47 license gives the restaurant legal clearance to pour alcohol. If construction finishes on schedule, the 80-seat location opens by December 2026, giving the chain its first full beverage program and West Adams a new value-priced dining option.

West Adams opening slips into 2027

Possible Resolves by Q1 2027

Discussed by: Eater LA; What Now LA

Restaurant openings routinely slip on construction, permits, and inspections. If any of those drag past the fall target, the opening moves into early 2027. The license stays valid while the venue completes its work.

License lapses, West Adams location never opens

Unlikely Resolves by Q2 2027

Discussed by: Not a widely predicted outcome; included as a base-case fallback

If the company abandons the project, the type 47 license goes unused and lapses. This is the low-probability tail, given the chain's seven existing sites and the parent company's track record, but the license runs on a renewal clock.

Historical Context

3 moments from history that rhyme with this story — and how they unfolded.

June 2015

Shake Shack launches beer-and-wine program (2015)

Shake Shack, the New York burger chain, started selling beer and wine at several city stores, pairing its burgers with Anchor Steam and a house rosé. It was an early, visible test of alcohol inside a fast-casual burger format.

Then

The program pushed up average check sizes at participating stores and expanded to dozens of locations.

Now

Beer and wine became standard across much of Shake Shack's U.S. footprint, showing burgers and drinks can coexist in the same format.

Why this matters now

The Win~Dow's West Adams bar follows the same economic logic: alcohol raises revenue per customer without changing the core burger product.

October 1948

In-N-Out's no-alcohol model (founded 1948)

In-N-Out opened in Baldwin Park, California, and has never served alcohol at any of its locations. The chain built more than 400 stores across the West on burgers, fries, and shakes alone.

Then

The chain grew steadily for decades without a bar program.

Now

It remains among the most profitable burger operations in the country, with alcohol absent from every menu.

Why this matters now

In-N-Out proves a burger chain does not need alcohol to succeed; The Win~Dow is betting its value-priced format can add a bar without losing that identity.

October 2022

LA Metro K Line opens through Crenshaw corridor (2022)

Metro's K Line began service through the Crenshaw corridor west of Jefferson, connecting West Adams to the broader region by light rail.

Then

New stations drew foot traffic to commercial streets, and developers moved on nearby parcels.

Now

The line accelerated a dining and retail boom in neighborhoods that long lacked many sit-down restaurants.

Why this matters now

The Win~Dow's West Adams site sits within that post-K Line development wave, where new apartments and foot traffic make a full-bar burger spot viable.