Apple iWatch trademark filings (2014)
In late March 2014, journalists noticed Apple had filed "iWatch" trademark applications in Japan and elsewhere, months before any announcement. The filings listed categories matching a wrist-worn device.
Reporters flagged the filings as the first hard evidence of Apple's smartwatch plans.
The device launched as Apple Watch in September 2014, and the filings became a textbook case of a public record revealing an unannounced product.
Like a trademark filing, a single liquor-license record is often the earliest public trace of a business's intentions — a signal, not proof, of what will come.
