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Ely's Venezuelan Food gets Madison mobile cart license

Ely's Venezuelan Food gets Madison mobile cart license

New Capabilities Madison, WI local

New license adds to Madison's small Venezuelan food scene

Today: Ely's Venezuelan Food license recorded

Overview

Updated 52 minutes ago

Ely's Venezuelan Food's mobile cart license appeared on Public Health Madison & Dane County's list on September 23. The record covers a restaurant mobile cart at 4343 Severson Drive.

The license doesn't mean the cart has opened. It joins La Taguara, which has served Venezuelan food in Madison for 12 years. For the city's Venezuelan community, these businesses are both livelihoods and connections to a country in flux.

Why it matters

If Ely's opens, Madison residents get another Venezuelan food option, signaling the city's Venezuelan community is expanding its business footprint.

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Key Indicators

2
Venezuelan-owned food businesses with active Madison licenses
La Taguara (open 12 years) and now Ely's Venezuelan Food.

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People Involved

Organizations Involved

Timeline

2014 September 2026

3 events Latest: Today
  1. Ely's Venezuelan Food license recorded

    Today Licensing

    Mobile cart license for Ely's Venezuelan Food at 4343 Severson Drive appears on Public Health Madison & Dane County's list.

  2. Badell reacts to Maduro arrest

    Community Response

    La Taguara owner says Venezuelans in Madison celebrated news of Maduro's capture, while monitoring family safety.

  3. La Taguara opens in Madison

    Business Opening

    Jeykell Badell opens a traditional Venezuelan restaurant, becoming a fixture for the local community.

Scenarios

1

Ely's opens and operates successfully

Uncertain Resolves by Mar 23, 2027

Discussed by: Observers tracking the city's food scene

The cart passes any additional inspections, begins service, and gains a customer base in the Severson Drive area. Success would reinforce the growing demand for Venezuelan cuisine in Madison and encourage more diaspora entrepreneurs.

2

License expires without the cart opening

Uncertain Resolves by Sep 23, 2027

Discussed by: Restaurant licensing analysts

The license is never activated; the cart doesn't begin serving. This could stem from financing, staffing, or permitting hurdles. The license would lapse within its validity period.

Historical Context

One moment from history that rhymes with this story — and how it unfolded.

2014

La Taguara's opening (2014)

Jeykell Badell opened La Taguara in Madison after moving to Wisconsin in 1999 and seeing Venezuela's political deterioration under Hugo Chávez and Nicolás Maduro.

Then

The restaurant quickly became a gathering place for Venezuelan residents and introduced traditional arepas and other dishes to Madison.

Now

It has operated for 12 years, showing that a niche ethnic restaurant can thrive in a mid-sized Midwestern city.

Why this matters now

La Taguara's success demonstrates a sustained demand for Venezuelan food in Madison. Ely's new cart suggests the market can support additional vendors, possibly following the same trajectory.

Sources

(2)

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