La Taguara's opening (2014)
Jeykell Badell opened La Taguara in Madison after moving to Wisconsin in 1999 and seeing Venezuela's political deterioration under Hugo Chávez and Nicolás Maduro.
The restaurant quickly became a gathering place for Venezuelan residents and introduced traditional arepas and other dishes to Madison.
It has operated for 12 years, showing that a niche ethnic restaurant can thrive in a mid-sized Midwestern city.
La Taguara's success demonstrates a sustained demand for Venezuelan food in Madison. Ely's new cart suggests the market can support additional vendors, possibly following the same trajectory.
