Topgolf's Rise (2000s-2020s)
Topgolf launched in England in 2000 using golf balls with computer chips to score targets, then expanded to the US. It built hundreds of venues that pair driving-range-style games with full kitchens and bars.
Became a mainstream destination for groups and non-golfers.
Established a template for golf entertainment venues that rely on food and drink sales, not just golf.
X-Golf Madison West follows the same playbook, which is why its restaurant license is a required step before opening.
