WeChat becomes China's super app (2011-2018)
Tencent launched WeChat in 2011 as a mobile messaging app. By 2018 it had added payments, ride-hailing, and millions of mini-programs, becoming the default interface for Chinese digital life. Users went from messaging to paying bills to hailing cabs without leaving one app.
WeChat grew past a billion users, and Tencent became one of the world's most valuable companies.
WeChat became the template for the super app: one interface that owns chat, payments, commerce, and services.
Microsoft is building the workplace equivalent — one app handling chat, documents, coding, and autonomous agents. WeChat shows both the payoff of owning the interface layer and how rare that outcome is.
