O'Bannon v. NCAA (2014-2015)
Former UCLA basketball player Ed O'Bannon sued the NCAA over the use of player likenesses in video games. A federal judge in California ruled the NCAA violated antitrust law, though an appeals court narrowed the remedy.
The ruling forced the NCAA to allow schools to cover full cost of attendance for athletes.
It demonstrated that individual athletes can win antitrust suits against the NCAA, paving the way for the NIL era.
O'Bannon showed how a single athlete's lawsuit could force NCAA policy changes, a model Gayle is using with his eligibility case.
