Bagatelle's Meatpacking rise (2008-2011)
Brand Essence founders Remi Laba and Aymeric Clemente opened Bagatelle in the Meatpacking District, building it into a destination for late-night dining. In 2011, they partnered with The ONE Group to expand the brand to Los Angeles and other cities.
Bagatelle became a New York nightlife staple, and the partnership positioned it for national growth.
The brand expanded to Los Angeles, with plans for London, Brazil and Dubai.
Shows Brand Essence's pattern of building high-profile venues in the Meatpacking District, the same neighborhood as the new license.
