Kogi BBQ (2008)
Kogi BBQ launched as a single taco truck in Los Angeles in late 2008, serving Korean barbecue in Mexican tacos. Its early use of Twitter to announce locations drew long lines and national media attention.
Kogi expanded from one truck to a fleet and then into permanent restaurant locations across Southern California.
Kogi helped start the modern food truck boom and showed that a mobile kitchen could build enough demand to support brick-and-mortar locations.
Kogi is the best-known example of a food truck using a mobile operation to build a customer base before opening permanent locations, the path Lyf Country Kitchen appears to be taking.
