Shake Shack (2004)
Danny Meyer's Union Square Hospitality Group turned a Madison Square Park hot dog cart into a permanent kiosk in 2004. The burger stand became a global chain with hundreds of locations.
The first Shake Shack drew long lines in the park and built a cult following.
Shake Shack grew into a publicly traded company, showing how an established group can incubate a new concept that outgrows its original.
The Chama Gaúcha and J-Prime owners are doing the same with Ardēre: launching a distinct new concept under an established hospitality group, with potential to become a chain.
