BCD Tofu House's US expansion (1996-present)
BCD Tofu House started as a single Korean soft tofu restaurant in Los Angeles' Koreatown in 1996. It grew to multiple states, becoming one of the most recognized Korean tofu chains in America.
BCD became a go-to for soon tofu across California and beyond.
It set the template for Korean tofu chains expanding within and beyond one region.
Dubu is attempting a similar second-location expansion within San Diego, a smaller-scale version of the BCD playbook.
