Turtle Tower's return (1999–2025)
Turtle Tower opened in San Francisco's Tenderloin in 1999 serving pho and grew to four locations. All closed during the pandemic by 2023. New managing partners Arash Ghanadan and Hilwin Wong revived the brand in February 2025 in the Financial District, then agreed to a Cow Hollow spot on Fillmore Street.
The brand reopened at a California Street location and later added a second site.
Established that a Bay Area restaurant with a following can return at new addresses with new partners.
Like Franko & Friends, Turtle Tower brought an established concept to Cow Hollow rather than launching an unproven operation.
