Airline full-fare advertising rule (2012)
The U.S. Department of Transportation required airlines to advertise the total price of a ticket, including taxes and fees, rather than a base fare with add-ons.
Airlines initially resisted, but the rule took effect and became standard practice.
Consumers could compare prices accurately, and the rule set a precedent for price transparency in other industries.
Like the airline rule, San Francisco's law forces landlords to show the full monthly cost upfront, eliminating surprise fees.
