Airports lean into local brands (2010s–present)
Over the past decade, airports from Los Angeles to Portland overhauled concessions to feature local and independent food brands over generic national chains, often under federal and city programs favoring local businesses.
Travelers gained access to regional foods they could not find at most airport food courts.
Local-brand airport concessions became a standard part of terminal design and city marketing.
SJC's Pizza My Heart outpost fits this shift, bringing a homegrown Bay Area brand into the terminal rather than a national chain.
