Two Years of Senior Leadership Departures at the Electric Vehicle Giant
February 10th, 2026: Joe Ward Named Global Sales ChiefNew here? Follow stories to track developments over time. Create a free account to get updates when stories you care about change.
Joe Ward, who started at Tesla as a logistics intern in 2010, now oversees global sales for a company hemorrhaging senior executives. His promotion follows Raj Jegannathan's departure after just months as North American sales chief—the second person to leave that role in under a year. Since April 2024, Tesla has lost more than a dozen senior leaders, including its head of batteries, its supercharging director, and the executive who ran operations across North America and Europe.
The departures coincide with Tesla's worst sales performance in company history. Annual deliveries fell 8.6% in 2025, the second consecutive decline, allowing Chinese rival BYD to claim the global electric vehicle sales crown. In Europe, Tesla's market share dropped from 2.4% to 1.7% as sales plunged 28%. The leadership turnover reflects both the pressure of declining sales and—according to multiple analysts—a consumer backlash against Chief Executive Officer Elon Musk's increasingly visible political activities.
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The world's second-largest electric vehicle manufacturer, having lost the top position to BYD in 2025.
Chinese automaker that sold more than 2.2 million battery-electric vehicles in 2025, surpassing Tesla for global EV leadership.
Tesla promotes Joe Ward, its head of European operations, to oversee global sales, service, and delivery. Ward joined the company as a logistics intern in 2010.
Raj Jegannathan leaves Tesla just months after being named North American sales chief, becoming the second person to leave that role in under a year.
Tesla reports a second consecutive year of declining deliveries, with annual sales down 8.6%. BYD surpasses Tesla as the world's largest electric vehicle manufacturer.
Tesla dismisses Troy Jones, its longtime head of North American sales, amid falling demand. Raj Jegannathan is named as replacement.
Musk fires Omead Afshar, his former chief of staff who led North American and European operations. Musk assumes direct responsibility for sales in these regions.
Tesla announces its first-ever year-over-year decline in annual deliveries, marking a turning point for the company's growth trajectory.
Four senior executives leave Tesla in the days leading up to the company's major robotaxi unveiling, continuing the pattern of departures.
Tesla announces layoffs affecting more than 10% of its workforce. Drew Baglino and Rohan Patel resign. Rebecca Tinucci is fired along with the entire Supercharger division—500 employees.
Discussed by: Tesla bulls and company supporters
Joe Ward's 15-year institutional knowledge helps stabilize the sales organization. New vehicle launches—including an updated Model Y and lower-cost models—reverse the decline. The executive exodus ends as remaining leaders consolidate power. This scenario requires both product launches and a reduction in consumer backlash against Musk.
Discussed by: Industry analysts at Electrek, Bloomberg
The pattern of executive turnover continues as sales pressure intensifies. Musk assumes more direct operational control, as he did after Afshar's departure. Tesla becomes increasingly dependent on its CEO for day-to-day decisions, creating bottlenecks and amplifying brand association with his political activities.
Discussed by: Institutional investors, corporate governance analysts
Sustained sales decline and leadership instability prompt Tesla's board to reassess governance structure. Investors push for Musk to reduce his political profile or delegate operational authority. Major shareholders demand changes to reduce brand risk. This scenario would require unusual pressure on a board historically deferential to Musk.
Discussed by: Auto industry analysts, BYD watchers
Chinese competitors continue taking market share in Europe and emerging markets. Legacy automakers gain ground in North America with competitively priced EVs. Tesla's aging lineup and leadership instability prevent effective response. The company remains profitable but shrinks into a premium niche player.
Uber experienced a cascade of executive departures amid revelations of workplace harassment, regulatory battles, and CEO Travis Kalanick's erratic behavior. The company's president quit after seven months. Multiple vice presidents departed. A video of Kalanick arguing with an Uber driver went viral. Five major investors ultimately demanded his resignation.
Kalanick resigned in June 2017. Dara Khosrowshahi was named CEO and began a comprehensive culture overhaul.
Uber successfully went public in 2019 and eventually became profitable. The crisis demonstrated that even dominant tech companies can recover from severe leadership turmoil if board intervention comes early enough.
Tesla faces similar dynamics: a founder-CEO whose personal brand has become controversial, a pattern of executive departures, and questions about board independence. Unlike Uber, Tesla's board has shown no signs of intervention, and Musk's control is more complete.
Ford's board replaced CEO Mark Fields after just three years, citing the company's failure to adapt to autonomous vehicles and electric cars. Ford's stock had fallen 37% during Fields's tenure. The board brought in Jim Hackett, who led Ford's mobility subsidiary, to drive transformation.
Hackett struggled to deliver results and was replaced by Jim Farley in 2020.
Ford eventually committed heavily to EVs, but the leadership churn delayed its electric transition by years. The company lost market share to Tesla during this period.
Ford's experience shows how executive turnover during an industry transition can compound competitive disadvantage. Tesla's departures are occurring precisely when it needs stable leadership to respond to Chinese competition and product aging.
Newly appointed CEO Mary Barra inherited a crisis involving faulty ignition switches linked to at least 124 deaths. GM issued 84 safety recalls covering more than 30 million vehicles. Barra was called before Congress to testify. The company paid $900 million in fines.
Multiple executives departed or were terminated. GM restructured its engineering and safety processes.
Barra survived the crisis and stabilized GM's leadership. She remains CEO a decade later, having led the company's electric vehicle transition.
Barra's tenure shows a CEO can survive major crisis if the board provides support and the leader demonstrates accountability. Tesla's situation differs: the crisis stems from Musk's own choices rather than inherited problems, making board intervention politically complex.